Product Analytics for Product Managers
- 1h 9m
- Intermediate
About this Course
After creating resources for over 6000 product managers over the last three years and seeing many of these scale their careers in startups and scale-ups globally, one of the biggest differentials we have noticed between good and great product managers is that great product managers are good with not just managing products but also working with data.
This practical course (originally from our live learning session) helps you understand how to gather valuable data from users and convert them into valuable insights to help improve key aspects of your product.Â
Watch course Trailer
Course Outline
- What is product analytics
- Importance of product analyticsÂ
- Spotify as an analytics Case study
- Cross-Functional Product analytics
- Metrics for digital productsÂ
- Defining key Metrics using AARRR FrameworkÂ
- Common key metrics for products
- Netflix as a case study for conversion rateÂ
- Twitter as a case study for churn rateÂ
- A/B TestingÂ
- Popular Analytics Tools
- Best practices for using analytics
Meet your Facilitator(s)
Toyin Voldo
Senior Product Manager Jira
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What is included
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