Using Market Research to Build Great Products

Learn proven and effective ways to carry out successful market research for products.

About this Course

Mastering how to carry out effective market research early helps you and your team know the best way to position your products for success in a very competitive market with similar products or even in new markets when driving expansion. Learn practical market research from this session from our masterclass series.

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Course Outline

Using Market Research to Build Great Products

Lesson 1: Introduction to Market Research

Lesson 2: Designing Your Research Approach

Lesson 3: Assessing Your Market

Lesson 4: Conducting SWOT Analysis

Lesson 5: Competitive Analysis

Lesson 6: Customer Research

Meet your Facilitator(s)

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