Customer Retention and Churn

Welcome to our Customer Retention and Churn course, a comprehensive exploration of strategies to keep your customers engaged and minimize churn. In this course, participants will gain insights into the fundamental concepts of Customer Retention and Churn, understanding their significance in the business landscape.

Delving into the ‘why’ and ‘how’ of customer retention, this program emphasizes the importance of keeping existing customers satisfied and the numerous benefits it brings. Participants will also navigate the delicate balance between Retention and Acquisition, learning how to strategically position their efforts throughout the business lifecycle.

The course meticulously covers key Customer Retention Metrics, providing a toolkit for effective analysis. From Customer Retention Rate to Expansion Revenue Growth Rate, Renewal or Return Rate, Average Order Value (AOV), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Customer Stickiness, participants will gain practical insights into measuring and enhancing customer loyalty.

Led by seasoned product marketers, this course is designed to be practical and actionable. Learn to predict and prevent customer churn using real-world strategies and industry best practices. Whether you’re a senior professional or just starting in product marketing, this course equips you with the skills and knowledge to excel in customer relationship management, ensuring long-term business success. Enroll today to unlock the secrets of effective customer retention and churn management.