Product Marketing (Complete Course)

Learn proven product marketing strategies to help product-led companies drive user acquisition and customer retention. Become a certified product marketing manager.

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About this Course

Whether you’re an aspiring product marketer, a marketing professional, or someone looking to grow digital products, this course is a valuable investment in your learning. The Product Marketing Complete course equips you with the skills to become a Product Marketing Manager, capable of crafting winning go-to-market strategies, creating compelling product messaging, and driving successful user acquisition.

Why Enroll in this Course?

Product marketing is fast becoming one of the most vital roles in tech. Tech and product-led companies are looking for product marketers who can connect digital products to relevant audiences, drive user acquisition and keep customers returning for more.

Skills You Will Learn:

Develop go-to-market strategies that work.
Master user acquisition techniques for growth.
Improve user engagement through various channels and techniques
Understand how to boost retention and prevent user churn.
Learn to collect, analyze, and interpret data for informed decisions

Course Takeaway

You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.

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Course Outline

Go-To Market Plan

Introduction To Go-To-Market Plan
Things To Consider Before Building a Go-To-Market Plan
Live Q&A
Components Of Your Go-To-Market Plan
Understanding Your Target Audience
Live Case Study
Channels

Onboarding and Engagement

Introduction To User Onboarding
Why User Onboarding Is Important
User Onboarding Strategies
Understanding User Engagement
User Engagement Strategies (Live Case Study)
Channels For User Engagement
Customer Journey
Introduction To Marketing Automation
Live Practical For Creating User Segment
The Fibonacci And Dinner Party Engagement Strategy
Activation Campaign Live Practical

Measuring, Analyzing and Interpreting Data

Data
Live Exercise
Analyzing Data (Live Demo)
Visualizing Data And Metrics
Tracking App Install And Uninstall Rate
Visualizing Data Through Charts
Creating Pivot Tables For Data
Marketing Tech (Martech)

Marketing Campaigns and Channels

Introduction To Marketing Campaigns
Creating Marketing Campaigns
Marketing Channels
Exploring Digital Channels (Instagram & Facebook)
Search Engine Marketing
Youtube As A Marketing Channel
Email As A Marketing Channel
Twitter (X) As A Marketing Channel
Tiktok As A Marketing Channel
Linkedin As A Marketing Channel
Measuring Campaigns
Key Questions To When Creating Campaigns
Marketing Frameworks
Case Study For Successful And Failed Marketing Campaigns

Retention and Churn

Introduction To Retention
Benefits Of Customer Retention
Retention Vs Acquisition
Creating A Customer Retention Strategy
Types Of Retention Strategies
Customer Retention Metrics
Customer Stickiness
Predicting And Preventing Customer Churn
Conclusion
Live Practical Session

Meet your Facilitator(s)

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