Product Marketing (Complete Course)
- 9h 52m
About this Course
Whether you’re an aspiring product marketer, a marketing professional, or someone looking to grow digital products, this course is a valuable investment in your learning. The Product Marketing Complete course equips you with the skills to become a Product Marketing Manager, capable of crafting winning go-to-market strategies, creating compelling product messaging, and driving successful user acquisition.
Why Enroll in this Course?
Product marketing is fast becoming one of the most vital roles in tech. Tech and product-led companies are looking for product marketers who can connect digital products to relevant audiences, drive user acquisition and keep customers returning for more.
Skills You Will Learn:
- Develop go-to-market strategies that work.
- Master user acquisition techniques for growth.
- Improve user engagement through various channels and techniques
- Understand how to boost retention and prevent user churn.
- Learn to collect, analyze, and interpret data for informed decisions
Course Takeaway
You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.
Watch course Trailer
Course Outline
- Introduction To Go-To-Market Plan
- Things To Consider Before Building a Go-To-Market Plan
- Live Q&A
- Components Of Your Go-To-Market Plan
- Understanding Your Target Audience
- Live Case Study
- Channels
- Introduction To User Onboarding
- Why User Onboarding Is Important
- User Onboarding Strategies
- Understanding User Engagement
- User Engagement Strategies (Live Case Study)
- Channels For User Engagement
- Customer Journey
- Introduction To Marketing Automation
- Live Practical For Creating User Segment
- The Fibonacci And Dinner Party Engagement Strategy
- Activation Campaign Live Practical
- Data
- Live Exercise
- Analyzing Data (Live Demo)
- Visualizing Data And Metrics
- Tracking App Install And Uninstall Rate
- Visualizing Data Through Charts
- Creating Pivot Tables For Data
- Marketing Tech (Martech)
- Introduction To Marketing Campaigns
- Creating Marketing Campaigns
- Marketing Channels
- Exploring Digital Channels (Instagram & Facebook)
- Search Engine Marketing
- Youtube As A Marketing Channel
- Email As A Marketing Channel
- Twitter (X) As A Marketing Channel
- Tiktok As A Marketing Channel
- Linkedin As A Marketing Channel
- Measuring Campaigns
- Key Questions To When Creating Campaigns
- Marketing Frameworks
- Case Study For Successful And Failed Marketing Campaigns
- Introduction To Retention
- Benefits Of Customer Retention
- Retention Vs Acquisition
- Creating A Customer Retention Strategy
- Types Of Retention Strategies
- Customer Retention Metrics
- Customer Stickiness
- Predicting And Preventing Customer Churn
- Conclusion
- Live Practical Session
Meet your Facilitator(s)
Toyin Voldo
Senior Product Manager Jira
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