Practical Research for Product Teams

Learn practical research skills you need to build more successful products

About this Course

Consumer behavior stats shows that 91% of unsatisfied users who don’t complain simply leave and never use the product again, 13% of customers will tell at least 15 or more people about their bad product experience, 

 

With the continuous evolution of technology and digital products, users have never been in a more powerful position when it comes to the success of a product. 

 

This makes it all too important for startups and scale-ups alike to invest more in carrying out proper research before embarking to build products or features.  This course is your best guide to learn how to carry out practical research for digital products.

 

After this Course You Will be Able To;

  • Understand the different the importance research in making product decisions
  • Know the different types of research and best use case for each
  • Know how to craft great research questions 
  • Know how to choose the right people for your research
  • Plan and execute a successful research 

Watch course Trailer

Course Outline

Practical Research For Product Teams
  • Introduction
  • Role of Research In Making Product Decisions
  • Things To Avoid When Doing Research
  • Assumption Mapping
  • How To Choose The Right Research Method
  • Case Study On Wrong Research Approach (Walmart Vs Target)
  • Types of Research
  • How To Craft Good Interview Questions
  • How To Choose The Right People For A Research
  • Planning And Conducting Primary Research
  • What Happens After Research

Meet your Facilitator(s)

Toyin Voldo

Senior Product Manager Jira

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₦30,000
₦50,000
$30
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What is included

1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resources
Certificate of Completion

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