Product Marketing Starter Pack
- 2h 28m
- Beginner
About this Course
Want to ignite your marketing career and master the strategies that drive product success? Dive into Product Marketing Starter, your launchpad to a thriving future in marketing.
This comprehensive course empowers both aspiring marketers and seasoned professionals to:
- Demystify the world of product marketing: Grasp its crucial role in shaping product narratives and driving customer adoption.
- Nail your target audience: Learn powerful techniques to identify, understand, and connect with your ideal customers.
- Master the product lifecycle: Manage every stage, from launch to post-purchase, ensuring impactful results for your product.
- Harness the power of email marketing: Craft compelling campaigns that engage, convert, and nurture customer relationships.
Product Marketing Starter is your essential toolkit for:
- Boosting your marketability: Impress employers with in-demand skills and knowledge.
- Leveling up your marketing game: Refine existing skills and unlock new strategies.
- Fueling product success: Contribute meaningfully to your product’s growth and impact.
Ready to launch your marketing magic? Enroll now and unlock the secrets to a rewarding career in product marketing!
P.S. Bonus downloadable resources and industry insights await!
Watch course Trailer
Course Outline
Lesson 1: Introduction to Product Marketing
Lesson 2: Meet your Facilitator
Lesson 3: What is Product Marketing
Lesson 4: Who Product Marketing Serves and How
Lesson 5: Goals of Product Marketing
Lesson 6: Responsibilities of Product Marketing
Lesson 7: Product Marketing Metrics
Lesson 8: Product Marketing Tools
Lesson 9: Conclusions
Lesson 10: Who is your Target Audience
Lesson 11: Types of Research
Lesson 12: Researching your target audience
Lesson 13: Building a User Persona
Lesson 14: What is a Product Lifecycle
Lesson 15: Importance of Product Lifecycle
Lesson 16: Stages of a Product Lifecycle - Introduction
Lesson 17: Stages of a Product Lifecycle - Growth
Lesson 18: Stages of a Product Lifecycle - Maturity
Lesson 19: Stages of a Product Lifecycle - Decline
Lesson 20: Factors that Affect the Product Lifecycle
Lesson 21: Importance of Management
Lesson 22: Product Lifecycle Examples
Lesson 23: Introduction
Lesson 24: What is Email Marketing
Lesson 25: Email Marketing Funnel
Lesson 26: Email Marketing Strategies
Lesson 27: Email Marketing Tools
Lesson 28: Email Marketing Best Practices
Meet your Facilitator(s)
![](https://treford.africa/wp-content/uploads/2023/10/avatar-3-100x100-1.jpg)
Toyin Voldo
Senior Product Manager Jira
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![](https://treford.africa/wp-content/uploads/2023/12/pmkt-copy.webp)