Product Marketing Starter Pack

Build the essential skills needed to bring a product to market successfully.

About this Course

This course will help you understand how product marketing skills help in crafting compelling product narratives that resonate with customers and drive adoption. Gain insights into the entire product lifecycle and how it shapes go-to-market strategies.

Skills You Will Learn

Foundations of Product Marketing
Identifying and Understanding Your Audience
Effective Product Lifecycle Management
Leveraging Metrics and Tools
Crafting Compelling Email Marketing Campaigns
Strategic Thinking and Planning

Course Takeaways

Demystify Product Marketing
Identify Your Audience
Manage the Product Lifecycle
Harness Email Marketing

This comprehensive course empowers both aspiring marketers and seasoned professionals to:

P.S. Bonus downloadable resources and industry insights await!

Watch course Trailer

Course Outline

Introduction to Product Marketing

Lesson 1: Introduction to Product Marketing

Lesson 2: Meet your Facilitator

Lesson 3: What is Product Marketing

Lesson 4: Who Product Marketing Serves and How

Lesson 5: Goals of Product Marketing

Lesson 6: Responsibilities of Product Marketing

Lesson 7: Product Marketing Metrics

Lesson 8: Product Marketing Tools

Lesson 9: Conclusions

Understanding your Target Audience

Lesson 10: Who is your Target Audience

Lesson 11: Types of Research

Lesson 12: Researching your target audience

Lesson 13: Building a User Persona

Managing the Product Lifecycle

Lesson 14: What is a Product Lifecycle

Lesson 15: Importance of Product Lifecycle

Lesson 16: Stages of a Product Lifecycle - Introduction

Lesson 17: Stages of a Product Lifecycle - Growth

Lesson 18: Stages of a Product Lifecycle - Maturity

Lesson 19: Stages of a Product Lifecycle - Decline

Lesson 20: Factors that Affect the Product Lifecycle

Lesson 21: Importance of Management

Lesson 22: Product Lifecycle Examples

Introduction to Email Marketing

Lesson 23: Introduction

Lesson 24: What is Email Marketing

Lesson 25: Email Marketing Funnel

Lesson 26: Email Marketing Strategies

Lesson 27: Email Marketing Tools

Lesson 28: Email Marketing Best Practices

Meet your Facilitator(s)

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