Post-Launch Product Marketing Strategies

Learn practical marketing strategies you need to acquire your earliest users after product launch.

About this Course

Beyond the buzz of launching a new product, the end goal is to successfully onboard new users to adopt your product at a scale that makes the effort put into building it worth it. This course (originally from our live masterclass) series helps you learn practical ways to execute successful marketing campaigns for newly launched products as a marketing professional.

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Course Outline

Post-Launch Product Marketing Strategies

Lesson 1: What Post-Launch Marketing Looks Like

Lesson 2: Types of Post Launch Strategies

Lesson 3: Post Launch Metrics and Case Studies

Lesson 4: Customer Segmentation and User Journey Mapping

Lesson 5: Class Activity and Responses

Lesson 6: Q & A

Meet your Facilitator(s)

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